Management of Innovative Activities in the Conditions of the Information Society: Neuroeconomic Aspect

Authors

DOI:

https://doi.org/10.70594/brain/16.2/6

Keywords:

global factors, globalisation, informatisation, digitisation, the Covid-19 pandemic, knowledge network, innovation, neuroeconomics, public management, decision-making

Abstract

This article examines the neuroeconomic aspect of innovative activity in the scope of global factors affecting the world economy. The megatrend of recent decades is digitalisation and globalisation, which have contributed to the formation and spread of the information society. The purpose of the article is to study neuroeconomic approaches to managing innovative activities in the conditions of information society. A wide range of globalisation's impact on states leads to their closer interaction. Supporters of globalisation emphasise the positive effects of its action, but critics see negative consequences for national economies and local producers. Thus, although the issue of globalisation is not new, there are still antagonistic opinions about its impact on society and the economy. The transition to digitalisation, imbalances and inequalities, as well as other previously existing global trends and problems have been exposed by the Covid-19 pandemic sway. Synchronically, as a great threat, the pandemic revealed the need for global cooperation. It has been established that the positive impact of the globalisation of the world economy is manifested in the openness of markets, which sharpens competition and encourages entrepreneurs to develop innovative activities. The neuroeconomic approach to decision-making makes it possible to respond adequately to the prevailing conditions. In order to rationally manage innovative activities, it is necessary to single out the stages of genesis and formation of the concept, the process of its execution  and the realisation of the innovation, at each of which one of the most important factors of effectiveness is the system of decisions made by managers.

Author Biographies

  • Olena Baklanova, State University Kyiv Aviation Institute, Ukraine

    PhD in Economics
    Associate Professor
    Management of Foreign Economic Activity of Enterprises Department
    State University Kyiv Aviation Institute, Ukraine

  • Lyubov Lytvyn, Ternopil Volodymyr Hnatiuk National Pedagogical University, Ukraine

    Candidate of Economic Sciences
    Associate Professor
    Department of Philosophy and Social Sciences
    Ternopil Volodymyr Hnatiuk National Pedagogical University, Ukraine

  • Gennadii Riabtsev, National University of Kyiv-Mohyla Academy, Ukraine & European Humanities University, Vilnius, Lithuania

    Doctor of Science in Public Administration
    Full Professor
    Andriy Meleshevych Kyiv-Mohyla School of Governance
    National University of Kyiv-Mohyla Academy, Ukraine
    Professor of the Academic Department of Social Sciences
    European Humanities University, Vilnius, Lithuania

  • Olha Maltseva, Pryazovskyi State Technical University, Dnipro, Ukraine

    Doctor of Science in Philosophy
    Associate Professor
    Department of Sociology and Social Work
    State Higher Education Institution
    Pryazovskyi State Technical University, Dnipro, Ukraine

  • Valentyn Susidenko, Uzhgorod Institute of the State University of Trade and Economics, Ukraine

    Doctor of Economic Sciences
    Professor, Head of the Commodity and Commercial Activity
    Department
    Uzhgorod Institute of the State University of Trade and Economics, Ukraine

  • Zorislav Makarov, Vinnytsia National Agrarian University, Ukraine

    PhD in Philosophy
    Senior Lecturer
    Department of History of Ukraine and Philosophy
    Vinnytsia National Agrarian University, Ukraine

Published

2025-06-01

Issue

Section

Neuroscience, Neurolinguistics, and Neuroetichs